Social media is constantly evolving and changing - we know that all too well!
This constantly revolving door of changes can be disorienting, especially for businesses and individuals that don't use social media on a regular basis, or simply aren't familiar with how to get the most out of their channels.
But we're here to help and guide you - we live and breathe all things social media!
To stand out and be noticed in 2023, brands will need to produce quality content that's engaging, informative, relevant, and, most importantly, timely. We've watched plenty of trends rise and then disappear, so we have a pretty good idea of what's going to be big in 2023.
Here are the top 6 social media trends we expect to see, so grab a cuppa and put your feet up. Get on top of these trends in time for the new year!
Highlights
1. Bite-size videos will keep rising to the top
Usually under 60 seconds long and, in turn, perfect for social media consumption, we'll see brands producing more bite-size videos in order to appeal to the shorter attention spans of their target audiences. Think: short, snappy, engaging!
For content creators, these videos provide an opportunity to experiment with new ideas and formats.
2. TikTok will skyrocket
We expect to see TikTok continue its huge growth spurt and become even more popular as a social media outlet in 2023.
TikTok presents a unique opportunity for brands to connect with their audience in an authentic and creative way. In 2023, we foresee brands becoming more strategic in their use of the platform, using it to achieve specific objectives rather than using it to simply gain traction and followers.
3. Micro-influencers will gain more traction
Influencers with a smaller follower count but high engagement rates are likely to gain more traction in 2023. One of these reasons is that brands will be looking for more cost-effective and authentic ways to reach audiences.
In 2023, we believe that brands will start to use micro-influencers a lot more as part of their marketing outlet, as they look for alternative ways to cut through the noise.
4. User Experience will be Key
Social media platforms will look for ways to improve user interaction, and this may mean giving the spotlight to interactive content.
User experience is all-encompassing when it comes to advertising; and for brands, this will mean putting more emphasis and creativity into creating a positive user experience in terms of content, usability, and understanding exactly who their target audience is.
Tip: Ensuring your website is mobile-optimised is of utmost importance for your 2023 Marketing Strategy. More than half of annual website traffic comes from mobile devices (thanks to millennials and Gen Z's!).
5. Marketing and Sales teams will become more aligned
It will become even more important for sales teams and marketing teams to work closely together. When these two pivotal cogs work together, it enables the marketing team to understand the demographics of the customers they're targeting, rather than creating campaigns, socials, and design work with only the bare bones of their customers in mind.
When these two teams align, a marketing strategy will skyrocket to its potential - meaning happy customers and a watertight marketing campaign.
6. More companies will become socially conscious
2023 will see more marketing companies tap into their social consciousness, focusing on aspects such as charities, initiatives, social issues and climate change.
With more and more people becoming aware of developing issues around the world and in their communities, marketing companies will seize this opportunity to develop well-rounded strategies, appealing to developing advocacies through promotions and offerings.
The social media landscape is constantly changing, and 2023 is sure to be no different. These are just a few of the trends that we believe will shape the social media sphere in the next year.
Which ones did you see coming? And which ones surprised you? Well, let's wait and see - 2023 is here!
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