TikTok is a unique social media platform that is quickly becoming one of the most popular among users. As a business, it can be a fun way to connect with your target audience and promote your products or services.
We've compiled a list of our suggestions for simple videos you can post on TikTok if you are setting up a new account.
Highlights:
Showcase your products
Whether it's a new product launch or a best-seller, TikTok is a great way to give your audience a behind-the-scenes look at your products. Showcase their features, benefits, and how they can improve people's lives.
Take a look at this video we created for one of our clients as an example on how you can creatively showcase your products.
Involve your team
If you've been following Ouma on TikTok you'll see we love a Q&A with our team. The mini microphones come in at around £8 and are a great way to interact with your colleagues on camera. These videos are quick and easy to produce and edit, and they often perform well on the platform for businesses in all industries!
Here's our latest Q&A spilling the office tea...
Share tutorials and tips
If your business offers a service or a product that can be used in a variety of ways, create a tutorial or tip video to help people get the most out of it. This can be a great way to educate your audience, build trust and give them a reason to keep coming back.
This is a trending style of tutorial video we recently put together for one of our clients.
Show off your company culture
TikTok is a great way to show off your company culture and give your audience a glimpse into the personality of your business. Share videos of team building activities, office parties, or volunteer work to show that your business is more than just a brand.
Check out the video we posted for team Ouma's latest Fun Day.
Collaborate with influencers
Collaborate with influencers in your industry to reach a wider audience and increase brand awareness.
No matter your industry there's a high probability that there are influencers on TikTok you can collaborate with.
Showcase your customer reviews
TikTok is a great way to show off your customer reviews and testimonials. Share videos of satisfied customers sharing their experience with your products or services to build trust and credibility. Here's a beautiful video created for one of our clients.
Join in with a trend
There are simple ways to discover the latest trending sounds and video formats on Tiktok.
When you create a video within the app, select the 'audio' feature and listen to some of the latest trending sounds and come up with creative ways to incorporate one into your new video. Also, TikTok are generous enough to share a live updates on their trending sounds here: https://ads.tiktok.com/business/creativecenter/inspiration/popular/music/mobile/en
For trending videos and hashtags you can type a key word into the search bar to discover what's coming out on top!
Joining in with tending videos is a great way to show off your companies fun side!
The trick to success on TikTok is to give people a reason to follow you. We recommend following three themes; videos that entertain, inform or provide comedic value perform best. However, your top pinned videos on your profile should showcase who you are and what you offer so that when users land on your page they can quickly see what they can expect from you.
Top Tip: Posting as regularly as you can will help grow your following. TikTok recommends 2 to 3 posts per day, however consistency is key with all social media platforms, if you can only share one per week, start with that and build from there.
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